Privacy Policy

Who we are. Freedom Roofing LLC d/b/a Froof ("Froof," "we," "us," or "our") provides residential and commercial roofing services. This Privacy Policy explains how we collect, use, disclose, and protect personal information in the United States in connection with our websites (including https://froof.vercel.app and any future domains), SMS/texting programs, forms, emails, and offline interactions (collectively, the "Services").

This Privacy Policy is written for a U.S. audience and is intended to satisfy applicable federal requirements and common state privacy obligations. It is not legal advice.

1) Personal information we collect

We collect information that identifies, relates to, or could reasonably be linked with you or your household ("personal information"). The categories we collect may include:

• • Identifiers & contact info: name, email, phone number, address, and similar identifiers.
• • Project details: service address, roof type/age, photos/videos you upload, preferred materials, financing interest, insurance claim details you provide.
• • Commercial & transaction data: records of services requested or purchased, estimates and invoices, appointment dates, communications.
• • Internet / device data: IP address, device and browser type, pages viewed, referring pages/links, and interactions with our site; approximate location derived from IP.
• • Communications content: messages and calls with our team (we may record or transcribe calls/messages for quality and training where permitted by law, and we will provide notice where required).
• • Job applicant or contractor data (if you apply to work with us): resume/CV data, work history, licensing and certifications, background screening results (where permitted and with required notices/authorizations).

Sources. We collect personal information directly from you (online forms, calls, texts, email), automatically from your device (cookies and similar technologies), from service providers (analytics, scheduling, payments), from publicly available sources (property records), and from partners you direct us to work with (financing providers, insurers, adjusters).

2) How we use personal information

We use personal information to:

• • Provide, price, schedule, and complete roofing inspections and services;
• • Communicate with you, including via SMS/text, phone, and email;
• • Verify addresses, assess roof/project needs, and prepare estimates;
• • Process payments and manage financing referrals at your request;
• • Operate and improve our websites and Services (including analytics and security);
• • Market our services, including interest-based advertising (where permitted);
• • Comply with law, prevent fraud, protect our rights, and respond to legal requests.

We may aggregate or de-identify personal information for analytics and service improvement. We do not attempt to re-identify de-identified data.

3) Cookies, analytics, and advertising

We and our service providers use cookies, pixels, SDKs, and similar technologies to operate the site, measure traffic and usage, and understand campaign performance. Where required by law, we will present controls to manage non-essential cookies/trackers. You can usually set your browser to refuse or delete cookies, though some site features may not function.

If we use advertising or analytics tools that involve cross-site tracking (for example, Google Analytics or ad platforms), we will disclose this and offer applicable opt-outs.

4) SMS/Text messaging program (consent & opt-out)

If you provide your mobile number, you may receive SMS/text messages from Froof (for example, to confirm appointments, send estimates, or, with your consent, send promotions). Message frequency varies. Message & data rates may apply. Reply STOP to end and HELP for help. We will not require your consent to receive marketing texts as a condition of purchasing any goods or services. We do not buy, sell, or share your opt-in consent with third parties for their own texting programs. Carriers are not liable for delayed or undelivered messages.

5) Email marketing (CAN-SPAM)

If you receive marketing emails from us, you can unsubscribe at any time using the link in the email. We include our mailing address and an easy way to opt out in each marketing email. We may still send you non-marketing emails (e.g., about your project or account).

6) How we disclose personal information

We disclose personal information as follows:

• • Service providers/contractors that help us operate the Services (hosting, analytics, communications, payments, scheduling, delivery).
• • Financing and insurance partners when you ask us to assist with financing or claims (we share only what's necessary to facilitate your request; partners handle your data under their own policies).
• • Business transfers (e.g., merger, acquisition, or asset sale).
• • Legal and safety purposes (compliance with law, responding to lawful requests, enforcing terms, protecting rights or safety, and preventing fraud).

We do not sell your personal information for money. If we engage in cross-context behavioral advertising ("sharing" under some state laws), we will provide a "Do Not Sell or Share My Personal Information" mechanism as required.

7) Your privacy choices and U.S. state rights

Depending on your state, you may have the right to access, correct, or delete certain personal information; to opt out of targeted advertising, the "sale" or "sharing" of personal information, or certain profiling; and to limit the use of sensitive personal information. You won't be discriminated against for exercising these rights.

How to exercise your rights/choices:

• • Email us at support@froof.com with the subject line "Privacy Request" and tell us what you're requesting.
• • Call us at (508) 425-4736.
• • If available on our site, use the "Privacy Choices" or "Do Not Sell or Share My Personal Information" link.

We will verify your request using information we already have about you. You may use an authorized agent where permitted by law. If we deny your request, you may have the right to appeal by replying to our decision; instructions will be provided in our response.

Global Privacy Control (GPC): If our site recognizes browser-based opt-out signals like GPC, we will treat them as a valid opt-out where required.

8) Retention

We keep personal information for as long as needed to provide Services, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data type and purpose. When no longer needed, we delete or de-identify the information.

9) Security

We use reasonable and appropriate administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure; we cannot guarantee absolute security.

10) Children's privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided personal information to us, contact us and we will take appropriate steps to delete it.

11) Third-party sites and services

Our site may link to third-party websites or services (for example, financing portals, mapping, or review platforms). Those sites are governed by their own privacy policies. We are not responsible for their practices.

12) Changes to this Policy

We may update this Privacy Policy from time to time. The "Effective date" above shows when it was last updated. If we make material changes, we will provide notice as required (for example, by posting a notice on our site or contacting you).

13) How to contact us

Questions or concerns about this Policy or our practices?